Wellbeing,
woven strand
by strand.
What is the most important thing in the world? It is people, it is people, it is people.
The Wellbeing Kete is a framework — and a growing library — of the ten strands we believe carry the weight.
Three things this is.
The Wellbeing Kete is a way of looking at the whole man — and asking which strand needs strengthening.
A framework
Ten strands of wellbeing, named and held together. A shared language for blokes who want to talk about their lives without sounding like a brochure.
A library
Real conversations, recorded honestly. We start by interviewing each other. Over time we bring more men in to share what’s working — and what isn’t.
A coaching tool
For our clients, the kete becomes personal. Click any strand and find your personal wellbeing strategies, prompts, and practices we’ve gathered to strengthen it.
Each wellbeing strand carries weight.
Below are the ten strands of The Wellbeing Kete. Each will open into its own page — full of strategies, interviews, and practices — as the project grows.
- 01 Intellectualthe mind Curiosity, learning, sharpening the mind. The strand that asks: what are you still growing? →
- 02 Spiritualthe spirit Faith, meaning, the deeper why. The quiet strand that holds the rest together. →
- 03 Emotionalthe heart Harnessing, connecting and expressing your emotions. →
- 04 Culturalidentity & belonging Where you come from, where you stand. Your lineage, story, the people who shaped you. →
- 05 Nutritionalwhat fuels you Food as energy. →
- 06 Digitaltechnology Phones, screens, scrolling. The strand most likely to be quietly fraying right now. →
- 07 Socialconnection Relationships, belonging, connections. →
- 08 Environmentalthe world around The space that shapes and inspires you, nature. →
- 09 Physicalthe body Movement, sleep, breath, strength — your physicality. →
- 10 Financialresources Money, security, planning, financial literacy. →
Each strand will open onto its own page as content is woven in. For now, this is the loom.
Why we created the Wellbeing Kete.
Men carry quietly. Most of us were taught to. We learnt early that strength looks like silence and that struggle is something you handle on your own. The numbers and the current state of mens health tell us it is not working.
The Wellbeing Kete started as a guiding framework for our own work and our own lives. Ten strands. One basket. Each strand strong on its own and stronger when woven together. We’re using it to think about wellbeing in a holistic way.
We’re starting with content. Honest conversations between us, on camera, about what’s actually working in each strand. Then we’ll bring in other men. Their stories, their strategies, their stumbles. The man that shares what he’s learnt builds a stronger wellbeing kete for us all.
Follow the weave as it grows.
New content drops on Instagram first. Short pieces, real conversations, one wellbeing initiative at a time. The first video’s a bit raw — that’s the point. Come along for the rest.